ABSTRACT

This chapter examines the concept of individual consumer demand for the commodity from the perspective of space. It examines behavior of an individual consumer, we find that without an increase in resources, there can be no increase in individual consumer demand. Consistent with our previous discussion of higher quality and individual consumer demand, in we observe that there is an increase in resources devoted to the ith commodity. The chapter examines how it affects the constraint in x i x j space. The chapter discusses the assumption that reflects an individual consumer's perception of, and consumption experience from, some specified level of quality, some targeted variety. Examination of variable quality and its effects on consumer demand, we will adopt the convention, consistent with traditional price theory, that change in quality and/or change in tastes are parameters that have the 'potential' to shift individual consumer demand curves.