ABSTRACT
Focus and Objectives This chapter is focused on the relationship between businesses and the Internet environment. Characteristics of business activity online are described, and the influence of the Internet on the nature of business activity is considered in terms of its effect on company structures and processes. The Internet is described as an environment that creates challenges and opportunities for companies. Business responses to challenges are addressed by considering ways in which companies can identify opportunities to meet strategic objectives, given customers’ goals for resource exchange.
