ABSTRACT
In this chapter, we focus on the role of the Internet as a tool for business research. The Internet serves as a source of information for identifying opportunities, and as a way to collect information. We review the stages in the research process, and consider the influence of the Internet on the activities associated with each stage. We also apply a framework for classifying data in business research using the Internet. We discuss the implications of Internet-based research for the objectives of understanding customer behavior and competitor behavior.
