ABSTRACT
This chapter is focused on business-to-business (B2B) exchange. B2B exchanges entail the formation of relationships that differ in predictable ways from the relationships that describe business-to-consumer (B2C) exchanges. These differences are discussed with respect to the influence of the Internet as a resource for content, channel, and communication. The impact of the Internet on strategies for B2B exchanges, and on the structure of the processes for B2B exchanges is examined. Electronic hubs are described as a new form of intermediary in the exchange process.
