ABSTRACT

3In my opinion (I may be biased!), psychology is the most interesting subject you can study. An important part of my intention in this book is to try to convince you of that. Media coverage often makes it look as if psychologists have only succeeded in discovering things everyone has always known. I feel very strongly that this state of affairs tells us more about the media than about psychology. Hopefully, as you read this book, you will find yourself agreeing with me that psychological research goes considerably beyond the obvious. In fact, such research is full of important insights into human behaviour that can (and already have) benefited society greatly.

What could be more interesting or important than achieving a better understanding of our fellow human beings? Enjoy psychology!!!