ABSTRACT
Professional football today is a global business with supporters of the most famous club teams spread across every continent. The cumulative effect is that professional football clubs dominate the list of the richest sports teams in the world. The fight to maintain their competitive advantage requires clubs to constantly evaluate their business practices in what is an evolving and dynamic sports media landscape. The focus of this chapter is to provide a synopsis of what sports business analysts anticipate will be the likely commercial innovations over the next five years. The increasing use of ‘big data’ by football clubs is discussed within the chapter, and linked to reflections on how best to optimise the experience of the ‘millennial’ fan experience, drive more revenue and create more value.
