ABSTRACT
Chapter 6 highlights the positive societal impact that can be achieved by influencing citizens to engage in their communities without new ordinances, increased enforcement, and/or greater fines. Six case stories illustrate the social marketing approach to inspiring citizen behaviors that benefit their communities, and deal with: Property Crime, Pet Adoption, Voter Turnout, Proper Disposal of Prescription Medications, Bullying, and Reporting Suspicious Items and Activities. Each case story includes three major sections: The Problem, The Social Marketing Solution, The Results. The chapter concludes with a summary of intervention tools attributed to the campaigns’ successes.
