ABSTRACT
Addressing economic issues is perhaps one of the greatest challenges facing policymakers. Chapter 7 presents six case stories illustrating the social marketing approach to influencing citizen financial-related behavior change. Program strategies include ones positively impacting: Retirement Savings, Homelessness, Jobs, Employer and Employee Healthcare Costs, Checking Accounts Among the Poor, and Savings for College. Each case story includes three major sections: The Problem, The Social Marketing Solution, The Results. The chapter concludes with a summary of intervention tools attributed to the campaigns’ successes.
