ABSTRACT
Tothereaderwhohassuccessfullyworkedhiswaythroughthepreceding chapters,theoverall'ethos'ofBarthesiansemiologywillprobablycome assomethingofasurprise.
Whateverthedifferencesbetweenthevarioussemioticapproaches hithertodiscussed,theseapproachesshareatleasttheuniformityoffered byascientifico-rationalattitudebothtothedevelopmentandtothe presentationofideas.
