ABSTRACT
Privacy and security issues associated with Big Data (BD) and the cloud have been a top concern for firms in developing as well as developed countries. This chapter explains characteristics of BD and the cloud in relation to security and privacy. Developing world-based providers of BD and the cloud are taking measures to strengthen security. Organizations and consumers in developing countries face unique risks and challenges related to privacy and security in the BD and cloud environments. From the privacy and security standpoint, BD and the cloud are likely to affect the welfare of unsophisticated, vulnerable, and technologically unsavvy consumers more negatively. In the industrialized world, cloud and BD users are becoming educated and are bringing more holistic perspectives to incorporate all the relevant issues that are important to them such as cost saving, productivity gain, security and privacy issues and, control over data.
