ABSTRACT
This chapter assesses the roles of Big Data (BD) and the cloud in stimulating the e-commerce markets in developing economies and their potential in overcoming various e-commerce barriers in developing economies. It describes some examples of BD- and cloud-based e-commerce applications deployed in developing economies. A prior research has identified e-commerce barriers in terms of three forms of negative feedback systems: economic, socio-political, and cognitive. The chapter presents the cloud's role in overcoming various barriers to e-commerce in developing economies. The literature provides abundant evidence that legal barriers are among major hindrances to e-commerce in the developing world. In developing countries, organizations' human, business, and technological resources, a lack of awareness and understanding of potential opportunities, risk aversion, and inertia often lead to a negative cognitive assessment of e-commerce. The chapter provides some perspective to the barriers that are not overcome by the cloud or new barriers that have emerged in the cloud environment.
