ABSTRACT
This conclusion presents some closing thoughts on concepts discussed in the preceding chapters of this book. The book covers the history of the study of media business. It also covers theories and approaches to study the business of media. The book then introduces six lenses (economies, politics, technologies, civil societies, cultures, and labor) through which readers can understand the business of media. By developing issues related to the lenses, the book explains what the lenses are and why they shed a new light on understanding the business of media. Unlike popular books about the media business that seem to emphasize money and fame, the book explains that economic and business decisions are not always about money. Politics, technologies, and cultures affect economic and business decisions as well. The book shows how the concepts and terms can be applied to real-world examples. Finally, it explores how digital technologies have brought along a different understanding of media labor.
