ABSTRACT
Nevertheless, this chapter problematizes the relations between civil societies and the business of global media by pointing out that the social media platforms that activists use are huge corporations whose main source of revenue comes from advertising. The focus of the chapter is to examine organizations that are in the business of public media and community media. However, the term noncommercial media may conveniently mean two things: first, the primary goal of noncommercial media organizations is not to make money; second, they do not produce content that aims to please the most audience members. So far, the chapter shows that there are different economically sustainable business models for civil society media. Therefore, the business models of civil society media vary greatly: some gladly accept advertising money, some vehemently refuse it; some need to be responsive to the audience, some to the overseeing board.
