ABSTRACT
This is the story of Kanhai Foods, manufacturer and retailer of egg-less bread and other bakery products. The case discusses idea generation, start-up phase, establishment of manufacturing facility, distribution network, logistics in Gujarat, and market domination. The difficulties and problems encountered by the entrepreneur Shashank Chokhani at each phase of business have been discussed. Kanhai Foods has now plans to reach the pan Indian market as the bakery sector has been growing very fast and foreign bakery chains are entering the Indian market.
