ABSTRACT
Laxmi Mishthan Bhandar, a very popular modern sweet shop, restaurant and hotel, located in the famous Johari Bazaar area of Jaipur’s Pink City has behind it a glorious saga of 282 years of being traditional sweets craftsmen. The journey of the organization, driven by Indian values right from the inception, the ups and downs, the conflicts, the changing environment and the consequent transformation of the organization, the drive to innovate and be different from others in an industry where differentiation does not last long are some of the questions discussed in the chapter. Values as driving force of the organization and influencing every decision is the central theme.
