ABSTRACT
The budgeting process is particularly useful as a planning tool as it forces the tourism marketer to consider all possible marketing tasks for the year. The objective and task method is probably the best approach for tourism marketers to use in developing a marketing budget. The methods of budgeting include percentage of visitors, competitive parity, and objective and task. If a marketing strategic plan has more than one objective, the use of an electronic template to track objectives and tasks should be considered as it will save time and also help ensure compliance. A time-line can also be used to demonstrate how entrepreneurship can help create additional tourism products and services. An assessment of the success of the development of tourism should include visitor numbers and social media analytics. The organization's own website will link all of the organization's social media, so analytics starts with assessing use of the website.
