The purpose of the marketing message will be to build awareness so that consumers will seek more information using the city's own social media sites and hopefully become visitors. The purpose of communicating using social media can be broadly categorized into four reasons: affiliation, expression, collaborative problem solving, and circulation. During the pre-travel stage potential visitors use social media is to research a destination. The new communication process with social media still starts with the sender communicating the message. An advocate uses both word of mouth and social media sites to share information about their travel experience with consumers who are still deciding whether to visit. Because of social media it is understood that the potential visitor is already creating the experience through a process of inspiration and imagination even before they travel. Potential travelers use social networking sites, sites to upload creative content, and commercial sites.