ABSTRACT
OF EVERYDAY LIFE Promotional communication permeates and blends with our cultural environment, punctuating our television watching, saturating our magazines and newspapers, and popping up in our Internet surfing, movies, and video games. In short, advertising has become an accepted part of everyday life. . . . [A]t the individual level the discourse through and about objects sidles up to us everywhere, beckoning, teasing, haranguing, instructing, cajoling, and informing our daily interactions with each other in most settings. . . . The symbolic attributes of goods, as well as the characters, situations, imagery, and jokes of advertising discourse, are now fully integrated into our cultural repertoire.1
