ABSTRACT
Charles Chuck Coonradt was stuck for words. Coonradt founded his business, The Game of Work, in the 1970s. He was driven by national pride and a belief in human nature. Decades before anyone had used the term gamification and when video gaming was little more than Pong, he launched a business dedicated to understanding and applying the motivation of recreation. As an example, let's look at the first item in Coonradt's list: feedback. Human feedback can be highly subjective. We may feel it unfair, tainted by history, emotions or office politics. Well-designed feedback can be a potent force for change, and is a cornerstone of gamification, in the form of the feedback loop. The several stages of feedback loops describe the process, the step-by-step connection between feedback and behavioural change. Christiansen describes himself as a self-tracker he knows how many times he has sneezed since 2011. Quantified Self movement, an international collaboration of users who use or make tracking tools.
