A website homepage provides the first impression of a company online and illustrates the website navigational structure and available information. This chapter looks at the website authoring software that is in popular usage. Then the page design gestalt of text and imagery selected to reflect the corporate brand’s philosophy and message. Followed by a more detailed look at the tools that create an aesthetic, including styles and effects and the online CVIS elements of typeface and imagery. Finally, geographical social, cultural, political and physical aspects are addressed.