ABSTRACT
During Disney's tenure, EPCOT's marketing primarily would focus on American industry and the people of Florida. Disney's WED Enterprises would be a community developer like no other because it had the marketing power of Walt Disney Productions behind it. Disney's marketing effort also benefited from the support Project Florida received from Orlando Sentinel publisher Martin Andersen. The marketing power of Walt Disney Productions reached a print milestone on February 3, 1967 just weeks after Disney's death when the entire first section of the Orlando Sentinel. Disney was able to call upon company veterans like Ham Luske and Max Stewart to create the promotional production known as the Florida Film. The Florida Film reflects experience in presenting technical information through animation art. Walt Disney Productions sold EPCOT and the promise of economic growth to the state of Florida using the internationally familiar Disney image as a calling card.
