ABSTRACT
The patterns for specific goods, periods, places and the dominant groups in the socio-economic process of diffusion and those which were less influential for motivating shifts in consumer behaviour. The study of consumption have established, as a necessary pattern, the relationship between two important variables: purchasing power and standard of living in the territory of south-eastern. The predominance of endogamy had an important influence in terms of shaping the Spanish economy, with the major goal of tenant families being the transmission of land and property to the next generation with the aim of avoiding the loss of primary family assets. In the author's case, for a region of south-eastern Spain, the Kingdom of Murcia, the agents of diffusion were no. noble elite, but merchant groups, whose mediation in stimulating the consumption of new goods was followed by a well-designed strategy of marketing. Foreign trade stimulated the circulation of this item in Europe, allowing European families to obtain grandeur.
