ABSTRACT
This chapter explores the Humbles method is to select from the vast number of options for improvement people have identified that will generate opportunities while being easy to adapt to the culture and capacity of their company. It identifies the current and potential users and the aspects of the interaction between them and their product or service that can be improved will make it easier to establish which sectors of the population are experiencing difficulties or inconvenience. Each company has its own characteristics and work methods. Some companies are clearly resistant to change and to all developments in their environment. The executive manager's mission includes taking responsibility for strategic planning, gathering, organizing and distributing knowledge, obtaining the resources required, involving everyone who can contribute and convincing the executive board to pursue the project. The company should be able to identify shortcomings in its internal knowledge and decide when to hire external experts if that becomes necessary.
