ABSTRACT
Planning a project concerning a new product relies on teamwork, where all the departments of your company, especially marketing and design, play a very important role. The design of a product and the development process are very reiterative and non-sequential processes, often moving backwards and forwards. Both proactive and reactive strategies may achieve success, as long as design plays an important and innovative role. In any case, planning the process is necessary to reduce the time to market the time from the development of the product until it is launched. The development phase varies to a large extent from one product to another, but basically relies on the marketing department defining the position and main attributes that will later be developed, analyzing the financial feasibility of the project and drafting the design report which will define requirements. Often, the prototype manufactured must be fully functional to enable users to test all the possible details of interaction.
