ABSTRACT

This chapter explains our experiences and decisions under uncertainty including the biases and misinterpretations that go along with them are the basis of many of our actions. Uncertainty often makes us want to run away from it, stop our exposure to it and retreat to a safe haven. The chapter discusses the Researchers would say we process the information through interpretation, reasoning, drawing inferences or learning, and thus include it into our knowledge system. In the 1980s, researchers around Richard Daft and Robert Lengel tried to position the different sources of information that are available in the professional lives on a scale. The media richness scale was composed before the Internet was a common part of our lives and changed our communications as fundamentally as it has. The chapter explains the Information avoidance can thus be attributed to more closed-minded people or people whose belief system is oriented towards familiar and predictable events.