ABSTRACT
This chapter examines television institutions and media texts to look at the ways in which the wider viewing public engages with both business entertainment formats and the concept of entrepreneurship more generally in society. Moreover, television programming is covered extensively in other media, such as newspapers and magazines for example, and therefore information about specific episodes, storylines or characters can be encountered at a distance. With this mind, what emerged from the focus group discussions was not that this small group of respondents had never watched business entertainment programmes but rather they did not watch them regularly or consider themselves fans of the format. Television is a medium that is primarily good at communication emotion, and what is interesting is to link emotion to ideas. In order to attract viewers and make them care, the cold financial aspects of business are often suppressed at the expense of the warmness' of emotional story arcs in which real people are shown taking risks.
