ABSTRACT
Social project management is based upon the philosophy that, in order to be successful, most projects need the structure of a project plan and associated emergent collaboration and coordination. For a project manager even a project manager in the modern social collaborative world this interaction and 'socialness' needs to be built on a platform or framework of good and solid project structure. Social project management encourages the use of the system for peer-to-peer and peer-to-project communications, creating the maximum ambient awareness for the team. The realisation that informal conversation has just as much value as formal announcements is a critical one for the social project manager to understand because it connects real people with real interests and needs. Social communication is vital to the success of a team and its project, and the social project manager must be the central hub and protector of this flow of information.
