ABSTRACT
Users eagerly sync to the terminal’s mode of interactivity thanks partly to the second default setting—customization—the increasingly personalized experience users find when they interact with the terminal. This chapter reviews three different levels of personalization (form, content, and functioning), and examines the types of adjustments they incite in users’ subjectivity and general orientation towards others. It also examines how users replicate these adjustments in face-to-face encounters, and compares and contrasts personalization at the terminal and in broader hypermodern society and culture.
