ABSTRACT
This chapter concerns visibility—the third terminal default setting or imperative. Guided by Axel Honneth’s work, it first discusses the concept of social recognition, and the macro-social conditions that subvert the gratification of this essential human need. The chapter then examines the sorts of adjustment the visibility imperative imposes on users, and the consequences of such adjustments for their subjectivity, their orientations to others, and the gratification of the need for social recognition, both at the terminal and in face-to-face encounters.
