ABSTRACT
In 2005-06, the German retailer Tchibo was targeted by the Clean Clothes Campaign due to critical working conditions in supplier factories in Bangladesh. The positive outcome of the pilot phase led to the company's decision to roll out us to all strategic supplier factories by the end of 2015. Communication with suppliers and workers or managers at the factory level therefore cannot be one way, says Nanda Bergstein. The key target audience of the ROMP brand was female buyers of high-fashion items, including clothes, shoes and accessories. The ROMP website, with partner Historic Futures, which built the traceability software for ROMP, gives a glimpse of what it was like to trace a products supply chain online. The global financial crisis that started after the Lehmann collapse in September 2008, IUV, the tannery in which ROMP had set up its organic supply chain and which Greg had been recruited to change in 2006, faltered.
