ABSTRACT
The world of non-governmental organizations (NGO) and civil society is a multifaceted tapestry of organizations and movements with varying perspectives and agendas. Collaborating NGOs take the approach of seeking solutions to social and environmental issues through dialogue with businesses. CSR communication is about company programmes to meet growing consumer, stakeholder and shareholder expectations around environmental and social responsibility, maintains Chris Wille of the Rainforest Alliance. NGOs which see the potential of working hand-in-hand with business to transform society by making it more sustainable have an expectation that business should inspire and empower consumers in order to drive sustainable consumption. In line with the key expectation substance first, NGOs that act as watchdogs see their main responsibility as making sure that what companies communicate is actually based on substance. Another role as partners of companies is for NGOs to act as vehicles for businesses to channel their community support and also to help them communicate the results of that support.
