ABSTRACT
Sustainability in the supply chain deals with working conditions and the social and environmental context of the various stages of value-creation up to a final product. The other two case studies illustrate the environmental aspects of sustainability communication and the importance of traceability in creating transparency as a means of product-related CSR communication. Ying Sun of SusA Shanghai, who works to improve conditions at factory floor level in China, states that for her it implies sustainability in the whole supply chain, not just at one level of it, taking a holistic view of social, environmental and economic interdependencies. In many ways, supplier's expectations are similar to those of other stakeholder groups: clarity, truthfulness and accuracy. More specifically, they find consistency between what is reported to the general public in CSR reports. Most important, however, is supplier's expectation that they will be seen and accepted as partners, and that requires transparency, dialogue and a winwin mindset.
