ABSTRACT
This chapter examines a number of religious denominations from the point of view of the differences among them concerning media use. Doctrinal differences between low-mediated and high-mediated occur not only in political matters but also in economic attitudes, especially where consumption is concerned. The strong belief both Catholic and Protestant Pentecostals hold in the power of the Holy Ghost means that people can experience this power in their day-to-day lives, as is said in the Bible to have happened with the Apostles on Pentecost Day hence the name 'Pentecostalism'. Drawing on Michel Foucault's definition, religious doctrine can thus be seen as a 'discursive formation' concerning power and control on one's life by creating cognitive and practical principles. Debord's notion of 'spectacle' means that the essence of things is changed into something to be seen in a society where the greatest value is image.
