ABSTRACT
This conclusion presents some closing thoughts on key concepts covered in the preceding chapter of this book. The book emphasizes the merging of media characteristics with religious denominations and the effects on the churches themselves. Religious denominations, as with any other social agencies, are complex structures involving multiple levels of action. In liturgy, the gap between them increases, as the high-mediated do not seem to hesitate in changing rituals and liturgy to ensure they are more in line with media style, particularly that of television. Kramer claims that Neo-Pentecostal groups maintain a pragmatic orientation to this world and 'speak the language of the people'. Preachers do not only have to know the Bible or have spiritual charisma; they must also have skills to master the media, especially television. The cross is no longer the only symbol of Christianity some churches have even developed their own brands and logos.
