Jane Webb Loudon’s contribution to the Book Manufactory of Bayswater will be the focus of the first part of Chapter 6, with a brief introduction to her career before her marriage. In the context of the ‘financial underpinnings of authorship, publishing and bookselling’, I demonstrate how her science-based writing on gardening invited new readerships.1 This is followed by an analysis of her editorship of a weekly paper, the Ladies’ Companion, At Home and Abroad, at a time when the production of the press was largely a male preserve. It has been said that Webb Loudon ‘worked pragmatically within the dominant mid-century norms of gender and class’.2 I argue that the tensions within these norms are exposed through the combination of her pedagogical remit for the paper across a broad range of subjects and her awareness of women’s lack of economic resources.