ABSTRACT
This chapter places the Magazine in a print media context and document the epistemology of the image, from the engraving, a generic term suggestive of production processes, through to the diagram, the picture, sketch, vignette, map and plan, which are more indicative of content. It argues that the heterogeneity of images, the result of technological advances which John Loudon exploited, is a reflection, and product of, the diversity of the reading audience. The chapter suggests that the tensions amongst this audience and the potential for fragmentation realised after the Reform Act of 1832, have become evident in an article of December 1839 on Cheshunt Cottage. It was one of a series on suburban residences and exemplary of the Gardenesque, a style of planting developed by John Loudon. Ray Desmonds essay on the gardening press was pioneering. However, he suggests that the majority of images in GM are merely practical diagrams.
