ABSTRACT
In 2009, the World Wide Web had been public for 18 years, Google for 11 years, and Facebook for five. Twitter had been going for three years, but Snapchat would not arrive for another two. While there may have been fewer job openings at the Inquirer in 2016, its summer internships programme included ads for the "Digital Interns", and an "Audience Development Intern" tasked with identifying social media influencers and spotting viral stories. The process of journalism has changed alongside people's behaviour as consumers of news. New printing technologies introduced in the 1880s onwards advanced mass circulation, but producing more newspapers required bigger operations, and bigger operations meant higher costs. News was an industry, and journalism, as a product of that industry, needed to be "sold" to a larger and larger consumer base to cover costs and return a profit.
