ABSTRACT

Some stories broke through: international stories mostly and political stories about marches against the government and nuclear power: the rising anti-establishment of music and youth. The editor, page designer, listings writer, on-screen presenter, radio news reader, review writer, teacher of journalism, producer, columnist and dozens and dozens of other job titles within the news matrix play an important role but not that of a journalist. Outlets that do not produce decent journalism will fail, not least because there are a lot of bottom-feeding competitors in that ocean of content the audience is swimming through. Public opinion is formed by what people see and read in the mass media; they rely on it to tell people what is happening and, generally, to interpret for people why something is happening. The press "may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about".