ABSTRACT
Good performative writing is akin to art: it tells a story which is personal, often painful, but is delivered in good style and involves emotions. It has a long history in performance studies, anthropology, and feminist writing. According to performative writing can be described in terms of six characteristic features: Initially, film studies research was modeled on literary criticism. When audience research re-emerged in the late 1970s, it also appropriated literary methods of analysis: semiotics, and psychoanalysis. Visual Pleasure and Narrative Cinema was the subject of much interdisciplinary discussion among film theorists that continued into the mid-1980s. Audiencing draws attention to individual viewers who bring in their life experience while interpreting meanings encoded in a filmic work. John Fiske's initial groundbreaking article contends that culture is an endless process of the social flow of meanings, and that audiencing is a fraction of this process. Increasingly, people's involvement in audiencing has become a critical way in which they experience their citizenship.
