ABSTRACT

In the prior chapters, I have discussed how students’ minds and bodies have become a locus of control for corporate profit and a target for the ideologies of corporate culture. I have shown how corporations have successfully cornered the market in selling points of identification so that student subjectivities are lured into identifying with a neoliberal corporate climate. In this chapter, I look at the development of this corporate point of identification-that is, what is it that students identify with when they identify with the corporation?