ABSTRACT
This chapter examines Doyle's expert command of modern publicity methods, knowledge of innovative film and photography techniques, and programmatic use of the "spectacular texts" of modern romance for the re-enchantment of modernity's "Society of the Spectacle". It retraces the author's lifelong fascination with amateur photography, early participation in the British photographic "outing", and knowledge of innovative photography manipulation. The chapter examines the first serialization of Doyle's The Lost World (1912), which appeared in The Strand Magazine from April to November 1912. It shows however, Doyle's creative solution to the aesthetic limitations imposed by the spread of global modernity involved, not only the very latest Hollywood film technologies, but also the expanding volumes of popular, illustrated media: slick-paper magazines, posters, and glossy advertisements of modern society. The chapter emphasizes that paper, printer's ink, and the new media were all complementary forms of a "new mass entertainment culture".
