This chapter focuses on the gendered nature of drinking practices. It is almost a truism to state that drinking practices emerge in different ways for men and women, and that responses to their drinking are shaped through a gendered lens of ideas about appropriate masculinities and femininities. Our purpose in this chapter is to study this apparently well accepted fact in order to uncover the ways these practices emerge and form they take in the UK. To pursue this agenda we draw on statistical information from our questionnaire survey and insights from the indepth interviews. The statistical data gives us a snapshot of contemporary drinking practices, highlighting their gendered nature, but crucially also intra-gender differences between different groups of men, as well as different groups of women. We pursue these gendered patterns, as well as intra-gender variation, through character vignettes from interviewees in Stoke-on-Trent and Eden. These allow us to explore the importance of gendered moralities in shaping drinking practices in public and private locations, and at the same time uncover the significance of other forms of social difference in these diverse drinking cultures.