In the preceding chapters of this book there have been a significant number of references to emotional and embodied issues bound up with alcohol, drinking and drunkenness. For example, Chapter 1 described the stigmatizing of working-class and young peoples drunken bodies in our cities; Chapter 2 described how feelings of isolation in rural areas can impact on adults drinking practices, Chapter 3 showed that people drink at home in order to unwind and relax in a ‘safe atmosphere’ and so on. However, despite emotions and bodies being addressed by a significant amount of writing about alcohol, drinking and drunkenness the topic has tended to be approached in an implicit manner. For example, research in the medical and health sciences has considered topics that include; the ways in which biological differences of men and women impact on alcohol consumption and drunkenness (Graham et al. 1998), how physiology affects drinking related anxieties (De Boer et al. 1993), and considered social-medial discourses relating to women who drink and ‘flash’ (Hugh Jones et al. 2000). Other studies have addressed alcohol, alienation and stress (Seeman et al. 1988). Nonetheless, beyond this work there has not been a sustained attempt to fully investigate the relationships between bodies and emotions and political, economic, social, cultural and spatial practices and processes relating to alcohol consumption. In this chapter we signpost a number of ways in which this agenda can be taken forward (see Jayne et al. 2010).