ABSTRACT
Many of the best-known Portuguese architects of the twentieth century formed ideas of The South' in general, and of the Algarve in particular, and attempted to translate them in proposals and realisations of contemporary architecture for the region, working either in private practices or in official capacities. This chapter concentrates on designed and written material produced by a similar cast of actors based in Lisbon and Porto offices, government departments and newsrooms. It investigates the local standpoint of designers, clients, politicians and bureaucrats involved in local and regional building activities in Olho and Faro. Francis Smith's Algarvian fantasy was reproduced over and over again until the 1970s in advertisements for tourism in the Algarve, further conflating the region's built identity with that of Olho. The creation had turned against its creator, and in the process Raul Lino became lastingly associated with superficial, conservative regionalism in Portuguese architectural culture.
