ABSTRACT
This introduction presents an overview of key concepts discussed in the subsequent chapters of this book. The book is defined within the disciplines of strategic management, marketing strategy and business strategy as opposed to a more IT centric focus. It covers topics such as the business case, digital strategy, digital governance, risk management. The organization needs to understand the opportunities, benefits and risks that are the foundation for why they should develop digital strategy and governance. A digital strategy that drives toward business goals has become a business essential for progressive organizations. Digital governance is a relatively new concept as a defined discipline. Managing risks and exercising proper governance over digital systems and programs is a challenging experience for business managers faced with an overwhelming amount of data, communication-channel proliferation, technical complexity, a dependence on an increasing number of service providers, and limited reliable risk monitoring information.
