ABSTRACT
In many corporations there is a widening gap between what the different business units and their partners think the business requires and what the business thinks the business units are able to deliver. To narrow that gap organizations need to obtain a better understanding of the value delivered by the digital ecosystem today and the potential that lies within. It is essential for the business case that both internal and external suppliers articulate the measures that are required, in business terms, to achieve this end and that they are planning to measure performance moving forward in a way that is shared by all parties and report in a structure that can help move the company forward towards shared goals. A successful business case is dependent on their input and buy-in and that there is a process to help these managers with anchoring the business case and the changes it implies within their teams.
