ABSTRACT
Developing a digital strategy that drives companies toward business goals has become a business essential for progressive organizations. The realization is that a corporation cannot navigate properly without a plan and response mechanism for all the transactions that take place every second in the digital realm. Nor can an organization grasp the advantages that are inherent in analyzing the generated data correctly and shape products, services and communication to meet and exceed their stakeholder's demands. Surprisingly, however, very few companies today have holistic cross business unit digital strategies with cohesive performance measures and a unified reporting structure. This landscape is changing, but slower than the development of technology itself. That should be a frightening prospect for many. Digital strategy will always be a subset of the business strategy and must therefore strive to achieve the same business goals and have a governance and performance measurement program that works in tandem with existing programs and processes.
