ABSTRACT
As we have demonstrated so far in this book, there are a great many respects in which broadcast talk differs from everyday talk. Not least, we can see this in broadcasting’s double articulation in orienting towards both on-screen interlocutors and the unseen audience. Arguably, these differences are particularly acute when it comes to confrontation, where norms of politeness are routinely set aside in the name of broadcast spectacle. However, in certain contexts there are purposeful associations between the talk found in broadcasting and the talk that broadcasting replicates from the ‘real world’. One such setting is that of business broadcasting.
