This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book shows that accommodation and air transport sectors have been transformed by new models, highly capitalized entrants. It shows that tourism in Ireland has grown at least the economy as a whole in the past two decades, suggesting it is a leading, rather than following, sector. The book suggests the Central Statistics Office in Ireland does not measure tourism employment directly and government and industry figures around 250,000 are widely discounted because they simply add up all the people employed in the largest activities that overlap with tourism. It also suggests that national development does not take place in a vacuum and is increasingly influenced by factors associated with globalization. The book discusses the content of tourism marketing, culminating in Tourism Brand Ireland, has been marked by a deal of continuity, emphasizing the old, simple, unspoiled Ireland.