ABSTRACT
This chapter sets out some important background and then the framework for creating a ‘campaign’ of inspired integrity that:
• Creates marketing, public relations and other advantages, with integrity as the selling point;
Inspired integrity can be achieved at a lower cost than a typical ‘box-ticking’ compliance programme. However and this will be the sticking point, because the proposal requires fundamental reframing and creative thought. The chapter closes by presenting a methodology for benchmarking compliance policies2 integrity campaigns and measuring their effectiveness, and concludes that most fall short of optimal.
